CIM unveils new AI training programme for marketers
The Chartered Institute of Marketing is aiming to bring marketers up to speed with the latest innovative AI marketing software…
creativity
Govt hails plan to create a million more creative jobs
UK Culture Secretary Lucy Frazer has pledged that the UK creative industries will get a 1 million job boost through…
Ben Golik reunites with Goodman at Uncommon CX
Former M&C Saatchi and Lida chief Ben Golik has been reunited with Jonathan Goodman after being handed the role of…
DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
How the rise of celebrity brands offers lessons to all
Entertainment franchises have long understood the power of selling to fandoms. Die-hard followers will buy anything related to their favourites…
Why creativity is the key to unlocking growth in 2023
With economic uncertainty likely to dominate the next 12 months, the big issue – now, more than ever – for marketers…
Ogilvy cleans up at DMAs with ‘Have a Word’ campaign
Ogilvy UK has scooped this year’s DMA grand prix – its first for a decade despite dominating the shortlist for…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Brooklyn Brothers opens Night School for diverse talent
London agency The Brooklyn Brothers has kicked off the third year of its Night School initiative, designed to attract young…
Wake-up call as burnt out creatives threaten exodus
The Great Resignation may have been sparked by disgruntled workers in China recoiling at their 72-hour working week but it…