How the rise of celebrity brands offers lessons to all
Entertainment franchises have long understood the power of selling to fandoms. Die-hard followers will buy anything related to their favourites…
creativity
Why creativity is the key to unlocking growth in 2023
With economic uncertainty likely to dominate the next 12 months, the big issue – now, more than ever – for marketers…
Ogilvy cleans up at DMAs with ‘Have a Word’ campaign
Ogilvy UK has scooped this year’s DMA grand prix – its first for a decade despite dominating the shortlist for…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Brooklyn Brothers opens Night School for diverse talent
London agency The Brooklyn Brothers has kicked off the third year of its Night School initiative, designed to attract young…
Wake-up call as burnt out creatives threaten exodus
The Great Resignation may have been sparked by disgruntled workers in China recoiling at their 72-hour working week but it…
Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
Cannes 2022: Is this year more relevant than ever?
The Cannes International Festival of Creativity. It seems the very thought of it can spark joy and anger in equal…
Bullard exits MRM for top creative role at MullenLowe
MRM UK chief creative officer and European chair Nicky Bullard has quit the agency after six years to join sister…
Ogilvy UK lights up The Pipe apprenticeship scheme
Ogilvy UK is tapping into National Apprenticeship Week with the 2022 launch of its apprenticeship scheme, The Pipe, which aims…