Three teams of ‘fearless creative thinkers’ join VCCP
VCCP is strengthening its creative department with the appointment of three creative teams following a string of major client wins,…
creativity
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…
Industry ‘must act now to unlock the best creative ideas’
Marketers and their agencies face a wake-up call over the development of game-changing creative ideas, with poor feedback, laborious sign-off…
Publicis London drafts in duo for international accounts
Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team to work across…
Spooner on…are you with St Augustine or with Satan?
I had set out to write an intelligent column about the difference between writing copy and writing content, but now…
Bullard steps down as IPG and Omnicom merger looms
MullenLowe’s group chief creative officer Nicky Bullard appears to be the latest casualty of the looming merger of IPG and…
Why charging by the hour makes a mockery of creativity
Imagine how much more mind-blowing creativity output, and life, could be if we stopped billing by hours and started billing…
All shook up: Elvis wins brief to refresh Cycling UK brand
Cycling UK, the charity which aims to create happier, healthier and greener lives through cycling, has appointed agency Elvis to…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Young guns told to ditch Cannes to go to Margate event
The North Coast of Kent might be a million miles from the Côte d’Azur – figuratively, if not literally –…