Spooner on…are you with St Augustine or with Satan?
I had set out to write an intelligent column about the difference between writing copy and writing content, but now…
creativity
Bullard steps down as IPG and Omnicom merger looms
MullenLowe’s group chief creative officer Nicky Bullard appears to be the latest casualty of the looming merger of IPG and…
Why charging by the hour makes a mockery of creativity
Imagine how much more mind-blowing creativity output, and life, could be if we stopped billing by hours and started billing…
All shook up: Elvis wins brief to refresh Cycling UK brand
Cycling UK, the charity which aims to create happier, healthier and greener lives through cycling, has appointed agency Elvis to…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Young guns told to ditch Cannes to go to Margate event
The North Coast of Kent might be a million miles from the Côte d’Azur – figuratively, if not literally –…
Marketers see AI creative benefits but want new laws
Marketing creatives no longer view AI tools as a way to replace human creativity but to enhance it with four-fifths…
Marketers go large on creative but spend is still too thin
Marketing chiefs talk a good game when it comes to valuing creativity, with more than three-quarters insisting creative output is…
How to measure creative impact in a data-driven world
Captivating narratives and visuals aside, marketing is heavily reliant on data-driven approaches to thrive. However, one area many marketers struggle…
Dentsu dismisses privacy fears to sign Snap partnership
Fresh from being let off the hook over its “My AI” chatbot, Snap has joined forces with Dentsu for what the…