‘Creative’ companies knock business rivals out of park
Creative qualifications might once have been known as “Mickey Mouse Degrees” but companies which prioritise creativity are far more successful,…
creativity
No brainer: Creatives turn to AI to save hours in ideation
Fears that AI tools will put creatives out of work appear to be wide of the mark, with nearly half…
Creative industry AI fightback sinks into ‘murky waters’
The UK creative industry’s attempt to prevent tech giants from exploiting copyrighted work to train AI models has been largely…
M&C Saatchi hires Dentsu’s ‘joie de vivre’ Lisa Carrana
M&C Saatchi Group UK has poached Dentsu Creative’s UK head of design to the newly created position of executive head…
Lucky Generals hires Crawford to put design at top table
Lucky Generals is aiming to treat design as a creative force in its own right, making it integral to all…
SocialChain drafts in THG man to help lead creative dept
SocialChain, the Brave Bison-owned global digital agency which has recently bagged big briefs from Primark and Royal Mail, has appointed…
Cannes 2025: Have tech giants finally replaced D’Ott?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and finance directors across the land…
£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
AA hails Cannes haul as Govt reveals creative strategy
The UK advertising industry might have had to wait for a late spurt of awards at Cannes Lions, but it…
Why cutting marketing in hard times is fatal for brands
In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In…