Callcredit relaunches Define after 8-month revamp
Callcredit Information Group has come good on its promise to overhaul one of its biggest customer databases by rebuilding the…
customer data
Loyalty group Grass Roots snapped up in £90m deal
Grass Roots Group, the loyalty specialist run by former Claritas chief Richard Bandell, has been bought for £90m by US…
Brands wake up to data benefits but still need help
Businesses are increasingly aware of the revenue boosting potential of their data, with 79% seeing customer data driving most sales…
Wunderman strikes global deal with software giant
WPP-owned Wunderman is beefing up its data-driven approach once more, signing a partnership with marketing software and solutions Marketo, designed…
Privacy Shield is nothing short of preposterous
So, the European Parliament has just driven a coach and horses through the advice of its own court. The ECJ…
AA brings in Informatica for customer data overhaul
The AA is overhauling data operations in an effort to get closer to its 8 million customers to unearth new…
ICO slams Govt inaction after paltry data theft fine
Information Commissioner Christopher Graham has launched a scathing attack on the judicial system following yet another paltry fine dished out…
Simon Gray leaves Fuel to take up top role at CACI
Fuel partner Simon Gray has quit the Engine-owned data agency to join CACI as a principal consultant. Gray, who was…
2015 Review of the Year: a wake-up call for security
They say a week is a long time in politics; at the Information Commissioner’s Office every week must have seemed…
EU data reforms: the five top issues for marketers
As the dust begins to settle over the EU General Data Protection Regulation agreement the DMA has released what it…