Data strategies storm into global marketing teams
The DM industry has been predicting it for years and at last data-driven strategies are sweeping through global marketing departments…
customer data
Bitter pill for Pharmacy 2U after £130,000 ICO fine
Online drug dispensary Pharmacy 2U – which offers treatments for conditions such asthma, Parkinson’s disease and erectile dysfunction – has been…
Retail strategies ‘all over the shop’
The vast majority of online retailers might talk a good game when it comes to employing permission-based targeted marketing but…
Cybercrime ‘costs UK £27bn’
Cybercrime costs the UK economy more than £27bn a year, according to the first joint Government and industry report into…
‘Most staff steal company data’
Businesses are being urged to tighten up their data security following a survey which reveals up to 70 per cent…