Data-driven activity? What’s not to like, say chiefs
Further evidence – if it were needed – of the growth in data-driven marketing and the use of predictive analytics…
customer data
90% unhappy with online data collection methods
Nine in ten British consumers want far more control over their data being collected by companies online and how they…
EU waves white flag over data protection officers
Brussels’ chiefs have caved in over plans to force companies which process personal data – virtually all businesses these days –…
60% of our customer data is rubbish, firms admit
Customer data quality may be an issue which has plagued marketers for generations but, even in these days when firms…
Fuel co-founders in Karma deal for new CRM venture
The co-founders of Partners Andrews Aldridge’s data arm, Fuel, have struck a deal for their latest insight venture to become part…
Firms told ‘don’t panic’ over EU safe harbour ruling
The data watchdog has echoed the famous words of Dads’ Army veteran Corporal Jones by telling businesses “don’t panic, don’t…
Personal data widely available on dark web
Fears are growing over the illegal trade in personal data following claims that tens of thousands of people’s identities are…
Data strategies storm into global marketing teams
The DM industry has been predicting it for years and at last data-driven strategies are sweeping through global marketing departments…
Bitter pill for Pharmacy 2U after £130,000 ICO fine
Online drug dispensary Pharmacy 2U – which offers treatments for conditions such asthma, Parkinson’s disease and erectile dysfunction – has been…
Retail strategies ‘all over the shop’
The vast majority of online retailers might talk a good game when it comes to employing permission-based targeted marketing but…