Daily Mail beefs up its data, just don’t tell editorial
Direct marketing industry nemesis Mail Newspapers is ramping up its quest to gather more customer data – as well as…
Direct marketing industry nemesis Mail Newspapers is ramping up its quest to gather more customer data – as well as…
CRM giant Salesforce is demanding that EU chiefs investigate Microsoft’s $26bn acquisition of LinkedIn, citing data privacy and anti-trust issues,…
The TalkTalk data breach may have been branded a “car crash” by industry observers, but it has also been a…
Callcredit Information Group has come good on its promise to overhaul one of its biggest customer databases by rebuilding the…
Grass Roots Group, the loyalty specialist run by former Claritas chief Richard Bandell, has been bought for £90m by US…
Businesses are increasingly aware of the revenue boosting potential of their data, with 79% seeing customer data driving most sales…
WPP-owned Wunderman is beefing up its data-driven approach once more, signing a partnership with marketing software and solutions Marketo, designed…
So, the European Parliament has just driven a coach and horses through the advice of its own court. The ECJ…
The AA is overhauling data operations in an effort to get closer to its 8 million customers to unearth new…
Information Commissioner Christopher Graham has launched a scathing attack on the judicial system following yet another paltry fine dished out…