Callcredit signs Spanish deal for international expansion
Callcredit Information Group has further boosted its international ambitions by gaining a foothold in the Spanish market through the acquisition…
customer data
£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…
Wonga whacked by ‘biggest ever’ financial data breach
Wonga has been battered by what could be the biggest ever loss of customers’ financial information following reports that nearly…
Apple launches global CRM shake-up to boost revenues
Apple may still be the world’s most valuable technology company, but with competitors breathing down its neck it is understood…
Vast majority of CRM chiefs admit it is just not working
There has always been a certain amount of cynicism around CRM, some argue that – just like big data –…
Charity clampdown threat to UK data services industry
The Information Commissioner’s Office clampdown on the charity sector has stirred up a new hornet’s nest by seemingly banning organisations…
Final data countdown: 16 months to save your business
It is fair to say that businesses have been plagued by poor quality data since Lester Wunderman was in short…
TalkTalk chief bows out ‘after seven fulfilling years’
TalkTalk chief executive Dido Harding, who had the dubious honour of presiding over a brand which some claim will be…
‘Brands risk being racist by ignoring ethnic groups’
Professor Richard Webber, the man who invented geodemographics nearly 40 years ago, has slammed those who believe targeting by ethnicity…
Odeon ushers in CRM system to boost engagement
Odeon Cinemas is aiming to bolster its customer engagement strategy by implementing a new marketing platform which will unleash omnichannel…