BBC hires Virgin Media chief to ramp up CRM strategy
The BBC plans to overhaul its CRM strategy in an effort to put customers at the heart of everything it…
customer data
Callcredit expands Cameo suite to cover Indian market
Callcredit Information Group is continuing its international expansion drive by launching Cameo India, a new affluence segmentation solution to provide…
Rapp beats off rivals to net secret Waitrose CRM project
Rapp London has reportedly been appointed by Waitrose to handle a “secret squirrel” CRM project, which it is understood will…
Use GDPR to reshape your customer engagement efforts
When GDPR comes into effect in May, data accuracy will certainly be crucial, but the ways in which the new…
Exposed: the huge workload coming your way with GDPR
The scale of the extra workload companies can expect under GDPR has been exposed, with firms facing an average 89…
EasyJet overhaul sparks hunt for first chief data officer
EasyJet is aiming to bolster its use of data by bringing in a new chief data officer to lead its…
Business data now the holy grail for online fraudsters
Confidential business and customer data has now become the number one target for fraudsters, surpassing hard cash and even physical…
Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
Year Ahead: Time to put consumers in the driving seat
I recently logged on to Facebook and amended my settings. A few weeks ago I signed up to a school…
Kids’ online privacy study among winners of ICO grants
A new study into children’s online privacy, a tool to help consumers protect and enforce their data protection rights and…