Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
customer data
Harrods overhauls senior team for major digital push
Harrods has implemented a major shake-up of its marketing and digital teams, including the appointment of the upmarket retailer’s first…
Radisson books in Accenture for data-driven strategy
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
MRM Meteorite grabs Subway account without a pitch
Sandwich chain Subway has appointed MRM Meteorite to handle its direct marketing account without a pitch, taking over from Havas…
Botched data transfer leaves TSB customers fuming
TSB, the bank made famous for saying “yes”, has been forced to cry “oh no!” after a bungled computer upgrade…
Eight months on, Equifax is still notifying those affected
Equifax has come under fire yet again after it has been revealed that some of the 15 million Britons who…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
17,000 Tesco customers hit by Travelex data breach
Thousands of Tesco customers have had their personal details exposed – including date of birth, home and mobile phone numbers,…