Imagination recruits duo to bolster UK strategy team
Global experience design agency Imagination has made a double appointment to its senior strategy team as the company steps up…
customer experience
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…
Havas eyes booming CX market with first global CEO
Havas has appointed former Wunderman and VMLY&R chief David Shulman as the first global chief executive of its customer experience…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
CMOs must embrace ‘less is more to do more with less’
Marketers are being urged to ditch the culture of adding ever more complexity to their customer experience efforts and stop…
What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…
Paragon swoops for key units as Communisis collapses
Paragon has bolstered its customer experience division by swooping for a major chunk of Communisis’ business following the collapse of…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…