GetYourGuide summer blitz pushes offbeat adventures
Londoners are being urged to discover and book “out of the ordinary” experiences that buck the tickbox tourist trail in…
customer experience
Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
UK shoppers want retailers to be ‘friends with benefits’
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Saudis bring in Imagination to deliver ‘Good Water’ brief
Saudi Arabia has appointed global experience design agency Imagination to deliver its ‘Good Water’ proposition at the London Design Biennale…
Delusional bosses think their CX is way better than it is
Business leaders might talk a good game on customer experience, with 92% citing CX as a top strategic focus and…
Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…
Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
Mattel signs analytics deal to boost global engagement
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
Yum! signs AI deal to bolster CX for restaurant brands
KFC, Pizza Hut and Taco Bell owner Yum! Brands is accelerating the development of AI technologies for its restaurants around…