Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…
customer experience
Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
Mattel signs analytics deal to boost global engagement
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
Yum! signs AI deal to bolster CX for restaurant brands
KFC, Pizza Hut and Taco Bell owner Yum! Brands is accelerating the development of AI technologies for its restaurants around…
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…
N Brown creates new senior role to bring CX to the fore
N Brown Group, the online shopping giant behind Simply Be, Jacamo and Figleaves, is aiming to boost its customer experience…
Pandora ‘puts a ring on it’ by expanding Dentsu brief
Jewellery brand Pandora, which has singlehandedly revived the charm bracelet among other pricey knickknacks, has consolidated its global media account…
M&S rolls out AI intelligence to Clothing & Home unit
Marks & Spencer is ramping up its digital transformation strategy by boosting its adoption of AI-driven intelligence through the expansion…