Merlin drafts in former John Lewis chief as first CMO
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
customer experience
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…
Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…
E.On sends ‘you’re due to leave us’ letter to dead man
German-owned energy giant E.On has been accused of being “insensitive and crass” after sending out a personalised letter to a…
Youngsters bemoan age-old issues with online shopping
The old adage of “you can’t please all of the people all of the time” appears to be alive and…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
Imagination recruits duo to bolster UK strategy team
Global experience design agency Imagination has made a double appointment to its senior strategy team as the company steps up…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…