Meta drafts in Dentsu to build WhatsApp CX platform
Meta has appointed Dentsu as its first global agency network solution provider for WhatsApp Business, with Merkle building a proprietary…
customer experience
CX professionals fighting fires far more than the day job
With Currys, HSBC and Walmart among the major brands who suffered online crashes over the Black Friday weekend, it has…
Digital marketers blame tech failings for wrecking CX
Nearly two thirds (63%) of digital marketing professionals say their finest work is being let down by poor, outdated and…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
CX investments soar as brands map customer journeys
“Customer journey mapping” may sound like yet more marketing gobbledygook but, call it what you like, the vast majority of…
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…
UK shoppers ‘most loyal to John Lewis and Waitrose’
John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…
TMW strengthens senior team with three appointments
TMW Unlimited has bolstered its senior management team with two promotions and one new recruit following a period of major…
WPP in global deal to boost clients’ digital experiences
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
Marketers scramble for jobs over fears of AI extinction
Almost two-thirds of marketing and customer experience chiefs are actively looking to change jobs to work in companies which have…