CMOs must embrace ‘less is more to do more with less’
Marketers are being urged to ditch the culture of adding ever more complexity to their customer experience efforts and stop…
customer experience
What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…
Paragon swoops for key units as Communisis collapses
Paragon has bolstered its customer experience division by swooping for a major chunk of Communisis’ business following the collapse of…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…
Meta drafts in Dentsu to build WhatsApp CX platform
Meta has appointed Dentsu as its first global agency network solution provider for WhatsApp Business, with Merkle building a proprietary…
CX professionals fighting fires far more than the day job
With Currys, HSBC and Walmart among the major brands who suffered online crashes over the Black Friday weekend, it has…
Digital marketers blame tech failings for wrecking CX
Nearly two thirds (63%) of digital marketing professionals say their finest work is being let down by poor, outdated and…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
CX investments soar as brands map customer journeys
“Customer journey mapping” may sound like yet more marketing gobbledygook but, call it what you like, the vast majority of…
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…