Paragon rebrands as Walters takes on international role
Paragon Customer Communications has rebranded to simply Paragon as part of a major operational shake-up which sees UK chief executive…
customer experience
Cutting back on CX will hit you hard, retailers warned
The vast majority (83%) of businesses view an engaging customer experience as a way to stand out against competitors, but…
Standard Life awards data-driven business to Merkle
Financial services giant Standard Life has appointed agency Merkle to support the end-to-end customer engagement transformation of its pensions and…
Customer data failings fuel £7.1m fines for betting giant
The gambling industry has once again found itself in the gutter after two Kindred Group companies – 32Red and Platinum…
Where are you? Data woes leave customers in the lurch
The Covid pandemic may have triggered a rise in the number of digital channels that consumers can use to contact…
Rapp opens ‘leadership of the future’ career scheme
Omnicom’s global customer experience giant Rapp is aiming to boost its succession planning with the launch of a new career…
Tech obsessed firms ‘out of touch’ with their customers
Businesses’ obsession with installing the latest technology to boost online customer experience is firmly at odds with what consumers actually…
Merkle promotes trio to build closer ties with Dentsu
Data-driven customer experience agency Merkle has strengthen its UK and Ireland executive leadership team, with the creation of three new…
Covid pandemic ‘no excuse’ for delivering poor CX
Three years since Covid-19 was classified as an international public health emergency, it has been revealed the pandemic – and…
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…