M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
customer experience
MBAstack opens in New York as MSQ expands US office
MBAstack, the agency which has its roots in the tiny streets of London’s Fitrovia, is moving up to New York’s…
Brands must embrace ‘life-centric’ approach to thrive
Brand owners are being urged to ditch the customer-centric approach in favour of life-centric strategies – which recognise consumers’ paradoxical…
Turn back time: Brits crave vintage shopping experience
Many who lived through the 1970s and 1980s might still carry the scars but for the younger generation they were…
Why are we waiting? Retailers in dock over CX failings
UK retailers might talk a good game about omnichannel marketing – ensuring they target shoppers at every touchpoint – but…
Matt Conner quits Paragon for Barclays client side role
Paragon Customer Communications chief growth officer Matt Conner has quit the business to switch client side and join Barclays UK…
The rise of WFM ‘putting creativity and CX in jeopardy’
Covid-inspired remote and hybrid working practices might create a better work/life balance and even improve mental health but more than…
Dentsu Creative recruits UK chief experience officer
Dentsu Creative, the group’s new global experience network formed by uniting agencies including DentsuMB, 360i, Isobar and Whitespace, has drafted…
Merkle reveals senior team for UK experience practice
Dentsu-owned agency Merkle has revealed the leadership team for its new UK Experience & Commerce (E&C) practice, spearheaded by the…
Paragon snaps up Lettershop Group in new growth drive
Paragon Customer Communications has swooped for The Lettershop Group, the print and direct mail specialist which was founded in 1886,…