Rapp opens ‘leadership of the future’ career scheme
Omnicom’s global customer experience giant Rapp is aiming to boost its succession planning with the launch of a new career…
customer experience
Tech obsessed firms ‘out of touch’ with their customers
Businesses’ obsession with installing the latest technology to boost online customer experience is firmly at odds with what consumers actually…
Merkle promotes trio to build closer ties with Dentsu
Data-driven customer experience agency Merkle has strengthen its UK and Ireland executive leadership team, with the creation of three new…
Covid pandemic ‘no excuse’ for delivering poor CX
Three years since Covid-19 was classified as an international public health emergency, it has been revealed the pandemic – and…
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…
World Cup shows how tech is often VAR from ideal
As the Qatar World Cup moves towards this weekend’s final, the tournament has undoubtedly confirmed how the matchday experience for football…
Asos signs up for InMoment platform to bolster CX
Online fashion giant Asos is aiming to boost its data-driven strategy by implementing a new analysis platform aimed at improving…
Marketers’ drive to boost CX still facing huge barriers
Improving and investing in customer experience is the main priority for UK marketing decision makers in 2023, but they are…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
McCarthy Stone appoints Ogilvy UK as first CRM agency
Retirement housing developer McCarthy Stone has appointed Ogilvy UK as its first full-service customer experience agency following a competitive pitch…