World Cup shows how tech is often VAR from ideal
As the Qatar World Cup moves towards this weekend’s final, the tournament has undoubtedly confirmed how the matchday experience for football…
customer experience
Asos signs up for InMoment platform to bolster CX
Online fashion giant Asos is aiming to boost its data-driven strategy by implementing a new analysis platform aimed at improving…
Marketers’ drive to boost CX still facing huge barriers
Improving and investing in customer experience is the main priority for UK marketing decision makers in 2023, but they are…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
McCarthy Stone appoints Ogilvy UK as first CRM agency
Retirement housing developer McCarthy Stone has appointed Ogilvy UK as its first full-service customer experience agency following a competitive pitch…
M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
MBAstack opens in New York as MSQ expands US office
MBAstack, the agency which has its roots in the tiny streets of London’s Fitrovia, is moving up to New York’s…
Brands must embrace ‘life-centric’ approach to thrive
Brand owners are being urged to ditch the customer-centric approach in favour of life-centric strategies – which recognise consumers’ paradoxical…
Turn back time: Brits crave vintage shopping experience
Many who lived through the 1970s and 1980s might still carry the scars but for the younger generation they were…
Why are we waiting? Retailers in dock over CX failings
UK retailers might talk a good game about omnichannel marketing – ensuring they target shoppers at every touchpoint – but…