UK shoppers ‘most loyal to John Lewis and Waitrose’
John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…
customer experience
TMW strengthens senior team with three appointments
TMW Unlimited has bolstered its senior management team with two promotions and one new recruit following a period of major…
WPP in global deal to boost clients’ digital experiences
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
Marketers scramble for jobs over fears of AI extinction
Almost two-thirds of marketing and customer experience chiefs are actively looking to change jobs to work in companies which have…
Brits give brands two strikes and out but a call can help
When it comes to a bad brand interaction, Brits are more likely to vote with their feet when they are…
‘Pleasurable moment’: Reckitt hands Durex to McCann
Reckitt has jumped further into bed with MRM and McCann Worldgroup by slipping the agencies yet another huge slice of business, briefing…
‘Rollercoaster nut’ lands Thorpe Park Project Exodus
Merlin Entertainments-owned Thorpe Park is aiming to build a big following for its new rollercoaster ride, Project Exodus, by handing…
Havas swoops for Uncommon in deal worth up to £120m
Havas has acquired a majority stake in Uncommon Creative Studio, claimed to be the fastest growing independent creative company in…
Pret chief joins Merlin to drive digital and data overhaul
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
Ditch boring algorithms and treat customers as humans
Humour me for a moment. How many emails have you deleted this morning? How many were not relevant? Did they…