Tech and new biz chiefs boost senior team at VCCP CX
VCCP’s customer experience arm VCCP CX has made two senior hires, bringing in a technology chief and a new business…
customer experience
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…
Deaf, dumb and blind brands pooh-pooh CX feedback
Outstanding customer experience (CX) might well be one of the key drivers of purchasing decisions and long-term brand loyalty but…
CMOs seek tech that creates new sensorial experiences
Marketing chiefs from around the world believe that Covid-19 has irrevocably blurred the boundaries of content, commerce and culture, with…
Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
Oh ‘eck it’s the wrong tech: Brands admit CX failings
New tech may be seen as the panacea for all customer experience ills but the stampede to combat the effects…
Brands risk aggro by failing to fix known CX problems
Brand owners are spending hundreds of thousands of pounds evaluating their customer experience strategies, but, even when they discover issues,…
Contentsquare snaps up rival ‘to take on the world’
Contentsquare, the digital user experience and analytics specialist whose clients include NatWest, Pizza Hut, T-Mobile, Skoda and Lovehoney, has acquired…
Pets at Home brings in Wunderman for digital task
Pets at Home has handed a major tranche of its digital marketing business to Wunderman Thompson which has been briefed…
Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…