Oh ‘eck it’s the wrong tech: Brands admit CX failings
New tech may be seen as the panacea for all customer experience ills but the stampede to combat the effects…
customer experience
Brands risk aggro by failing to fix known CX problems
Brand owners are spending hundreds of thousands of pounds evaluating their customer experience strategies, but, even when they discover issues,…
Contentsquare snaps up rival ‘to take on the world’
Contentsquare, the digital user experience and analytics specialist whose clients include NatWest, Pizza Hut, T-Mobile, Skoda and Lovehoney, has acquired…
Pets at Home brings in Wunderman for digital task
Pets at Home has handed a major tranche of its digital marketing business to Wunderman Thompson which has been briefed…
Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…
Uncommon reunites DM agency chiefs for CX Practice
Uncommon Creative Studio, the ad agency launched in 2017 by three former Grey executives “for a time when the world…
VCCP CX boosts senior team with double appointment
VCCP’s dedicated customer experience arm, VCCP CX, has appointed its first ever chief executive as part of a double hire,…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
Are you listening? Why CX is crucial to brand reputation
Prior to the advent of digital marketing and social media, brands were able to craft their own reputations. From billboards…
French group La Redoute appoints Jaywing for CX brief
La Redoute, the French multi-channel retailer founded in 1837, is continuing to bring its marketing into the modern age by…