Uncommon reunites DM agency chiefs for CX Practice
Uncommon Creative Studio, the ad agency launched in 2017 by three former Grey executives “for a time when the world…
customer experience
VCCP CX boosts senior team with double appointment
VCCP’s dedicated customer experience arm, VCCP CX, has appointed its first ever chief executive as part of a double hire,…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
Are you listening? Why CX is crucial to brand reputation
Prior to the advent of digital marketing and social media, brands were able to craft their own reputations. From billboards…
French group La Redoute appoints Jaywing for CX brief
La Redoute, the French multi-channel retailer founded in 1837, is continuing to bring its marketing into the modern age by…
CX demands emotion and Darwinist functional efficiency
Brands striving to create standout customer experiences must get back to basics by embracing both efficiency and emotion to make…
US group swoops on BlueVenn in $54.3m cash buyout
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
AR breaks out from the geeks as retail eyes tech boost
Tech geeks may have been salivating over the potential of augmented reality for years but it has taken the Covid-19…
Havas CX scoops brief for global skincare brand Aesop
Havas’ dedicated customer experience network, Havas CX, has been appointed as the global customer engagement agency for skincare and beauty…