Impactful CX can only be achieved through sound data
Customers want a connected experience. Right from the marketing messages they receive, through to interactions with a brand’s assets. While…
customer experience
Bosses finger youngsters for data loss but are guilty too
Oh the folly of youth; more than a third of senior executives believe that younger employees are the “main culprits”…
Bray Leino Yucca reborn as customer experience agency
The Mission Marketing Group has relaunched its Bristol-based digital, direct and data agency Bray Leino Yucca as Bray Leino CX…
Ex-Rapp chief to lead PwC customer experience drive
PwC is bolstering its attack on the agency marketing by hiring its first chief customer experience officer in a move…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…
Momentum drafts in Alistair Bryan as operations chief
Experiential agency Momentum Worldwide has appointed former Iris and Bray Leino director Alistair Bryan chief operating officer, with a brief…
Call centre sector ‘perfect storm’ to hit one million jobs
Up to a million UK contact centre jobs could be wiped out due to a “perfect storm” of market conditions…
M&S outsources tech team to Tata in cost-cutting drive
Marks & Spencer is to outsource its technology department – with about 250 staff transferring tech giant Tata Consultancy Services…
Customer experience at risk due to ill-equipped staff
Contact centre agents might be manning the front line of brands’ customer experience efforts but the majority (60%) admit their…
Ann Summers ties up new customer experience package
Ann Summers, the favoured retailer for those seeking a little extra in the bedroom, is aiming to firm up its…