Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
customer experience
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Marketers fail to adopt CX despite seeing its potential
With customer experience now viewed as one of the greatest things since sliced bread you would think that marketers would…
Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…
Shell pumps international fleet CRM business into Edit
Shell has handed the CRM account for its global fleet solutions business to Bath agency Edit following a competitive four-way…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
DMA joins with academia for ‘Value of Data’ initiative
The DMA is partnering with the University of Edinburgh in a bid to uncover the true worth of information to…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…
Jockey Club boosts CX with Amaze Realise site rebuild
The Jockey Club – the largest commercial group in British horseracing which runs Aintree, Epsom and Cheltenham race courses –…
Brand owners prioritise CX but fail to break down silos
Customer experience is now more important than even profit and revenue growth for most businesses, but successful implementation is being…