First Direct conquers all for CX as TSB hits rock bottom
Fresh from being named the UK bank most likely to expose customers to online fraud, TSB has now been fingered…
customer experience
Digitas UK offshoot aims to fix ‘broken experiences’
Digitas UK is launching a new consulting service, Experience Consulting, led by its senior planning team as part of a…
Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Marketers fail to adopt CX despite seeing its potential
With customer experience now viewed as one of the greatest things since sliced bread you would think that marketers would…
Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…
Shell pumps international fleet CRM business into Edit
Shell has handed the CRM account for its global fleet solutions business to Bath agency Edit following a competitive four-way…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
DMA joins with academia for ‘Value of Data’ initiative
The DMA is partnering with the University of Edinburgh in a bid to uncover the true worth of information to…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…