Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…
customer experience
Shell pumps international fleet CRM business into Edit
Shell has handed the CRM account for its global fleet solutions business to Bath agency Edit following a competitive four-way…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
DMA joins with academia for ‘Value of Data’ initiative
The DMA is partnering with the University of Edinburgh in a bid to uncover the true worth of information to…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…
Jockey Club boosts CX with Amaze Realise site rebuild
The Jockey Club – the largest commercial group in British horseracing which runs Aintree, Epsom and Cheltenham race courses –…
Brand owners prioritise CX but fail to break down silos
Customer experience is now more important than even profit and revenue growth for most businesses, but successful implementation is being…
Kew Gardens hires Manifesto for digital CX overhaul
The Royal Botanic Gardens at Kew has appointed digital agency Manifesto to overhaul the world heritage site’s online customer experience…
How building a tech stack turns advertising into CRM
Today, no brand is immune from being disrupted by digital start-ups. Some question this logic, but when you consider the…
Aston Villa aims to get into the digital premier league
Aston Villa Football Club may have just missed out on promotion to the Premier League last season but it is…