How building a tech stack turns advertising into CRM
Today, no brand is immune from being disrupted by digital start-ups. Some question this logic, but when you consider the…
customer experience
Aston Villa aims to get into the digital premier league
Aston Villa Football Club may have just missed out on promotion to the Premier League last season but it is…
WPP strikes deal to boost Wunderman Commerce unit
Wunderman is continuing to beef up its e-commerce business with the purchase of specialist consulting agency 2Sales for an undisclosed…
‘Schoolboy error’ condemns Virgin Media data yet again
Virgin Media’s haphazard data governance has been exposed once more after a schoolboy error led to one woman being hounded…
WPP boosts Wunderman unit with Gorilla Group deal
Sir Martin Sorrell may be long gone but WPP’s ambitions are still very much alive and kicking after Wunderman has…
Virgin Media sparks uproar over handling of UKTV row
Virgin Media, the embattled TV, broadband and mobile provider whose data governance appears to make even TalkTalk look safe as…
Impactful CX can only be achieved through sound data
Customers want a connected experience. Right from the marketing messages they receive, through to interactions with a brand’s assets. While…
Bosses finger youngsters for data loss but are guilty too
Oh the folly of youth; more than a third of senior executives believe that younger employees are the “main culprits”…
Bray Leino Yucca reborn as customer experience agency
The Mission Marketing Group has relaunched its Bristol-based digital, direct and data agency Bray Leino Yucca as Bray Leino CX…
Ex-Rapp chief to lead PwC customer experience drive
PwC is bolstering its attack on the agency marketing by hiring its first chief customer experience officer in a move…