BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
data-driven marketing
Global commerce start-up drafts in Michelle Whelan
Former Geometry Global, VML and M&C Saatchi chief Michelle Whelan has joined an AI-driven global commerce start-up as part of…
Škoda tackles Tour de France dicks to push female event
Tour de France sponsor Škoda is embracing larger than life cartoon male members – hundreds of which are graffitied onto…
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
VCCP steers local talent for Green Flag national service
Green Flag, one of the UK’s leading breakdown providers, is aiming to showcase how its local experts get customers who…
Spend up 8% as firms raid budgets to fight tariff chaos
UK adspend rose 8% to £10.6bn in the first three months of 2025, up 1.4 percentage points on the April…
Gretna channels rebellious romance to woo the world
Gretna Green, the Scottish border town famed for runaway weddings in both literature and real life, is aiming to transform…
Merlin jumps aboard Sky for major data-led movie deal
Merlin Entertainments, the global company behind Alton Towers Resort, Legoland Winsor Resort and Madame Tussauds London, has struck a major…
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Brits’ trust in how brands use data ‘lowest in the world’
It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands…