OpenAI shuns robots for human stories in first UK ads
OpenAI has shunned its own technology to launch its first major campaign for ChatGPT, instead relying on human creativity to…
data-driven marketing
Ancient + Brave TV debut spotlights ‘lineage of courage’
Ancient + Brave, the female-founded wellness brand, has launched its first TV ad, starring Celtic warriors to Saxon priestesses and…
Nest and Aardman take flight to build bigger pensions
UK workplace pension scheme Nest is aiming to drive awareness and motivate people to take an active interest in their…
Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
ICO fingers two rogue energy firms for ‘robo call’ blitz
UK consumers are being warned to be on their guard over a new spate of so-called “robo calls” after two…
Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
Golley Slater is employee owned after nearly 70 years
Golley Slater, the £22m turnover independent marketing and communications agency with offices in Cardiff, Leeds, Cirencester and London, is to…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…