Moss goes for ‘style and substance’ in new OOH push
High street retailer Moss – formerly Moss Bros – is aiming to turn on the style in its first campaign…
data-driven marketing
Dr Martens hires new brand chief in top team rebuild
Footwear brand Dr Martens is continuing to beef up its senior team with the appointment of a new chief brand…
Paragon signs fresh deal to boost marketing services
Paragon has secured its second acquisition in as many months after confirming the purchase of sister company Service Graphics from…
Ritson joins ‘gurus’ to promote the joys of direct mail
Royal Mail Marketreach is ratcheting up its Totally Mailed It campaign, drafting in no lesser luminary than marketing “guru” Mark…
Deliveroo raids WPP to bring in first retail media chief
Deliveroo has bolstered its global retail media operations by appointing WPP data and tech chief Lucia Mastromauro to lead the…
Lastminute.com fights ‘inner critic’ for summer ad blitz
Lastminute.com is aiming to take the stress and worry out of late holiday bookings, with the launch of its summer…
Brands urged to tackle rise of toxic online comments
Advertisers might have been spooked by Meta’s decision to loosen content moderation but many are failing to keep their own…
Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…
We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…