Why it’s time for a major rethink of the creative model
One of the recurring issues clients face is paying for resources they don’t need. I once had a client tell…
data-driven marketing
Brittany Ferries uses type for ‘ripple effect’ print ads
Brittany Ferries is targeting “modern explorers” seeking fresh and interesting travel with a new summer campaign that uses typography to…
Toyota taps rich British lives for Corolla ad campaign
Japanese multinational Toyota is aiming to drive home its British credentials – having first entered the market in 1966 –…
Global adspend takes a whack as Trump volatility bites
US president Donald Trump’s vow to make America wealthy again with his erratic tariffs has backfired for the global advertising…
Tesco ‘likes to move it, move it’ with 1990s club pop-up
Tesco is continuing to go back to the future as it celebrates the 30th anniversary of the Clubcard loyalty scheme…
VCCP serves up first work to boost Wimbledon’s appeal
The All England Lawn Tennis Club today unveiled its first campaign from VCCP ahead of this year’s Wimbledon Championships – which will…
Fresh call for Brussels to scrap UK adequacy agreement
The European Commission is being urged to tear up the UK’s data adequacy agreement – estimated to be worth up…
Call for action to boost digital skills of millions of Brits
A lack of essential digital skills is preventing 11 million adults from entering modern jobs, with an urgent need for…
Read throws in the towel to fuel WPP succession battle
The board of WPP has announced that chief executive Mark Read will retire from his role, as well as the…
ICO vows to tackle emerging AI tech ‘to protect public’
The Information Commissioner’s Office has insisted it will step up its supervision of AI and biometric technologies, “so people can…