White, middle-class men dominate WPP CEO shortlist
The battle to succeed WPP global boss Mark Read has kicked off in earnest, although the shortlist is reportedly dominated…
data-driven marketing
Bluefrog closes as founder slams charities’ AI obsession
Bluefrog Fundraising, the third sector agency which can trace its roots back nearly 28 years, is shutting up shop after…
Why cutting marketing in hard times is fatal for brands
In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In…
Four years in the making, UK data reforms are passed
The Data (Use & Access) Bill has finally cleared both houses, despite a last-minute attempt by the Lords to introduce…
Even tech chiefs admit their content systems are crap
It seems marketers are not the only ones who are struggling with their tech stacks, with a new study revealing…
Fortnum & Mason launches £100 a year loyalty scheme
Upmarket department store Fortnum & Mason is aiming to prove its allure to well-heeled shoppers by shunning the traditional loyalty…
Odds stacked against ‘Ladbucks’ after ASA ad ban
The future of Labrokes’ reward scheme, Ladbucks, appears to be in jeopardy following a ruling that the brand too closely…
Rapp’s Freeland to succeed Stagg as Dentsu CXM boss
Dentsu has recruited former Rapp chief Chris Freeland to succeed Anne Stagg as boss of its CXM practice in the…
The7stars promotes trio on the back of new biz boom
Independent media agency the7stars has made three senior promotions across its planning and activation functions, further bolstering its leadership team…
Delusional bosses think their CX is way better than it is
Business leaders might talk a good game on customer experience, with 92% citing CX as a top strategic focus and…