Admiral drafts in new agency to handle CRM business
Leading insurance provider Admiral is overhauling its CRM activity with the appointment of MRM to bring its “Always looking out…
data-driven marketing
Doom to boom: GenAI ‘boosts revenue, jobs and pay’
The rise of AI has proved the doom-mongers wrong once more, and, instead of wiping out millions of jobs, the…
North Face runs into trouble as hackers strike again
The North Face, the fashion retailer which prides itself on its rugged outdoor wear, has been forced to admit its…
Ladbrokes bets on new brand platform following review
UK betting and gaming operator Ladbrokes has appointed a lead creative agency to develop a new major brand platform following…
Dentsu overlays eye tracking tech for retail media tool
Dentsu is ramping up its media planning tool by integrating retail eye tracking data, in a move which it maintains…
WPP Media fires its first salvo in war for AI domination
Just days after the agency’s official launch, WPP Media has unveiled a proprietary data-driven AI solution which it claims is…
Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…
Robinsons saves kid from the wrath of mum in new ad
Robinsons, which claims to be the UK’s number one squash brand, is aiming to show it not only understands modern…
Meta AI advertising bombshell puts agencies on alert
Meta is on a collision course with the agency sector following reports that the company has hatched a plan to…
The Sun hires Telegraph chief to run membership club
News UK title The Sun has recruited a new customer marketing director as part of plans to tap into the…