‘Act Like a Friend’ for hate crime victims, TfL blitz urges
Transport for London is launching a major campaign that aims to empower passengers to safely intervene when they witness hate…
data-driven marketing
Pukka! Jamie Oliver beams in new Sensodyne campaign
Sensodyne has jumped into bed with Jamie Oliver to promote the brand’s ability to tackle sensitive teeth, with the celebrity…
Mo Farah goes extra mile in first M&C Screwfix activity
Screwfix is celebrating the unstoppable drive of Britain’s tradespeople with a new multichannel campaign fronted by Sir Mo Farah, which…
Marketers warned over ‘AI slop’ as GenAI content soars
Marketers are risking a major consumer backlash by ploughing more and more of their budgets into generative AI-powered creator content…
Cadbury turns up the volume for ‘All Heroes, No Zeros’
Cadbury is tapping into cultural “icons” from Queen to Santa’s reindeers and Robin Hood to Arsenal Women Football Club in…
Subscriptions are easy; getting them right takes effort
Subscription-based models have long since moved beyond digital entertainment. Once synonymous with streaming services, they now extend into household goods,…
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…
Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…
Wilkin appoints Incubeta to spread the word on Tiptree
Wilkin & Sons, the company behind quality conserves, marmalades, spreads and sauces brand Tiptree, has appointed Incubeta to its integrated…
‘One and only’ Chesney bigs up Waitrose premium range
Waitrose is marking the expansion of its No 1 premium range with a new ad campaign backed by a remixed…