Jamie Oliver backed anti-junk food group slams OOH ban
Outdoor media giants JCDecaux and Global have been accused of censoring an award-winning poster campaign by Jamie Oliver-backed youth organisation…
data-driven marketing
Last orders: Govt mulls calling time on £6bn booze ads
The Government is risking the wrath of the booze industry – as well as the advertising and marketing sector –…
The £161bn question: Will EU renew data transfer deal?
The European Commission has launched a major consultation on whether to renew the UK’s data transfer deal with the EU,…
UK shoppers want retailers to be ‘friends with benefits’
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Most GenAI marketing tools ‘already passed sell-by date’
Another day, another AI warning for marketers, amid claims that professionals are pouring more and more time and money into…
Data Act jitters build as firms face race to get in shape
The Data (Use & Access) Act 2025 might already be on the Statute Book but the Law Society of England…
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
Sainsbury’s ramps up price promise with new TV blitz
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…
Ecommerce shake-up ‘could generate £7bn in exports’
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…