McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
data-driven marketing
Ford drives global community initiative with Imagination
Ford Motor Company has launched a new global initiative designed to empower the car giant’s network of more than 9,000…
Stamma ‘Don’t Hang Up. Hang On’ ad calls for change
Stamma, the UK charity representing people who stammer, is launching a new ad campaign encouraging patience and understanding when speaking…
Gambling firms on losing streak over ads that woo kids
Gambling companies have once again been found wanting after two separate campaigns featuring F1 driver Lewis Hamilton and the Chelsea…
BA opens a lens on the world in ‘Reflections’ OOH ads
British Airways is giving potential passengers a window seat to the world with the launch of a new campaign designed…
Direct mail ‘more trusted than TV, OOH, press or email’
Direct mail and door drops have emerged as the strongest communication channels when it comes to building – and even…
Ann Summers pushes peak pleasure in Joan London ads
Ann Summers is aiming to reclaim its position as the UK’s leading authority on female pleasure with the first campaign…
Age UK campaign exposes ‘crisis hiding in plain sight’
Age UK is launching a major new ad campaign which aims to highlight the serious issues that older people are…
Adland urged to get in shape for Nabs’ fitness challenge
Industry charity Nabs is aiming to get adland out of the pub and into the gym as it launches ATHX…
Agencies seek third-party data deals to scale activity
As client marketers obsesses over how to build large first-party data-sets it seems agencies are taking matters into the own…