Child bed poverty exposed in new hard-hitting campaign
Mattress brand Simba is launching a sobering snapshot of Britain’s hidden child bed poverty crisis in a new film, laying…
data-driven marketing
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
Three move on up as Fuse builds senior leadership team
Omnicom Media Group-owned global sport and entertainment agency Fuse has made a trio of promotions as it looks to strengthen…
Ex-Edit chief Arnold returns to head Salocin consulting
The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…