Waitrose shops at Tesco to find new managing director
John Lewis Partnership has named a former Tesco and Marks & Spencer marketing chief as the new managing director of…
data-driven marketing
‘Talking bum’ stars in TV debut for Wype bottom brand
Hygiene brand Wype – an eco-friendly alternative to wet wipes whose founders turned down an offer on BBC’s Dragons Den…
Evergreen Garden Care plants integrated brief at VCCP
Evergreen Garden Care, the company behind products that boost flower growth, such Miracle-Gro and Tomorite, as well as those that…
Mother knows best: ‘Hugo’ back again in Nationwide ad
Nationwide is using the fifth instalment of its “ANY Bank” advertising series, to highlight that one of the key benefits…
Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…
JD Sports chief walks off with German Donor Kebab role
Fast-casual restaurant chain German Doner Kebab is aiming for a slice of retail expertise with the appointment of JD Sports’…
WPP chief Cindy Rose faces double exit on day one
To lose one senior executive might be regarded as a misfortune; to lose two in a week looks more like…
Never mind ‘Christmas Creep’, here’s the ‘Magnificent 7’
With summer officially over, marketers need to stop bemoaning the onset of “Christmas Creep” and wake up to the fact…
Joyriding jumbo steals the show for Virgin Media O2
Virgin Media O2 is continuing to tap into the animal kingdom for the fourth chapter of its “To Better and…