BrewDog drops the XXXX but still stirs it up in new blitz
Craft brewer BrewDog is channelling to its reputation for controversy in a new tongue-in-cheek campaign designed to its promote its…
data-driven marketing
John Lewis, Coke, Boots, Shelter, Debenhams let it snow
Another day, another shower of festive ads has burst on to screens large and small across the UK, and even…
Big audio ‘is dynamite in amplifying campaign spend’
Audio is among the most-profitable media for advertisers and delivers notably higher profit-ROI than the all-media average, both short-term and…
Quilter ‘Money needs a plan’ marks first Joint campaign
Wealth management company Quilter is aiming to tackle the UK’s weak investment culture with the first campaign devised by agency…
M&S, Argos, Asda, Sainsbury’s, TreasureTress…they’re off
The 2025 Christmas advertising battle has officially opened, naturally with retailers first out of the blocks. And, with only 53…
AA/WARC reaction: Digital presence to deliver for Xmas
This week’s AA/WARC Expenditure Report has revealed that the marketing and advertising industry continues to show its mettle, with the…
Nectar signs up FareShare to help combat food poverty
Sainsbury’s owned Nectar360, the company that operates the Nectar loyalty scheme, has added leading UK food redistribution charity FareShare to…
Pablo hands Watts CCO role and promotes duo to ECDs
Independent agency Pablo London has made a series of senior promotions, appointing its first chief creative officer and two new…
Women lift the lid on their everyday living ‘essentials’
Moisturisers, Netflix and olive oil have joined forces at the top of women’s must-have list for 2025, with females investing…
Heineken turns pubs into the office for after-work drinks
Heineken is aiming to bring the Eighties’ staple of working from the pub into the 21st century – with a…