AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
data-driven marketing
Brits plan to spend more on themselves this Christmas
It seems like the spirit of old Ebenezer Scrooge is still alive and kicking in 21st century Britain, with almost…
Publishers call for consent rethink to bolster online ads
The Government must relax the laws around data sharing for advertising purposes to allow the publishing industry to pursue greater…
Medialab to take on £3.4bn IG Group big media briefs
IG Group, the UK-based financial services firm offering online trading and investment products with a market capitalisation of £3.4bn, has…
Incubeta swoops for US AI consultancy RocketSource
Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its…
Gordon Ramsey faces chefing hell in Burger King TV ad
Gordon Ramsey’s reputation for culinary excellence gets deep-fried in a new Burger King UK ad, designed to show that the…
PHD scoops £90m win as Entain switches betting brief
Entain, the company that owns and operates five UK betting and gaming brands – including Ladbrokes and Coral – has…
ISBA: GenAI rockets but we must ensure it doesn’t crash
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more…
Joan London appoints new MD to build ‘modern legends’
Independent agency Joan London has recruited a new managing director to succeed launch MD Tom Ghiden, who recently quit the…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…