Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
data-driven marketing
Cathedral City claims cheese ‘makes everything better’
Saputo Dairy UK is aiming to position Cathedral City as a “food hero”, with a £7m campaign designed to remind…
Lawmakers urged to act on ‘severe’ failings of the ICO
UK and European lawmakers must take a long hard look at the record of the Information Commissioner’s Office, following “a…
New Stagecoach campaign hails ‘quiet heroism’ of buses
Stagecoach, one of the UK’s largest bus and coach operators, is aiming to reposition bus travel as “dependable, human and…
Freezing out multicultural Britain hits the commercials
The UK media and advertising industry is stuck in a time warp when it comes to reflecting the lived experiences…
Six sustainable brands land TV spots on Sky Zero Fund
Six brands which fight for sustainability in areas as diverse as chocolate, fitness and plastic waste have scooped a share…
AI is paying off but only for those who keep their nerve
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even…
We’re all tarts here: Yorkshire Tea unveils Bakewell Brew
Yorkshire Tea has unleashed its new Cherry Bakewell Brew on the world with a “proper takeover” of the town of…
‘The eyes have it’: Specsavers pushes early tests for kids
Specsavers is aiming to raise awareness among parents and carers about the importance of early eye tests for kids, in…
Consumers batten down the hatches as US tariffs bite
With continuing economic uncertainty, fuelled by the US president Donald Trump’s haphazard approach to trade tariffs, consumers are becoming more…