Sky revs up deal with Regit for data-driven TV boost
Sky Media has extended its partnership with digital garage Regit – formerly Motorway.co.uk – which has seen the firm combine…
data-driven marketing
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Compensation lawyers ‘sent down’ by ASA for dodgy ads
A flock of legal firms have been battered for trying to win over potential group action claimants with false and…
New ‘Lidl. More to Value’ campaign pledge goes global
German discounter Lidl is launching a global brand campaign that moves on from “Big on Quality, Lidl on Price” to…
Great Pitch Company hires new biz queen Laura Holme
Former Rapp, Publicis and Dentsu new business queen Laura Holme has joined international consultancy The Great Pitch Company as business…
Chinese car giant steers new model into the UK market
Chinese car manufacturer Chery is eyeing a slice of the UK sector with the launch of a major ad campaign…
Asda shops for top analytics to boost personalisation
Asda is ratcheting up its use of artificial intelligence and machine learning technologies as the supermarket giant plots faster, more…
The Perfume Shop scents festive boost with new agency
The Perfume Shop, which claims to be the UK’s largest independent fragrance retailer, is gearing up for the festive season…
AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
Battersea goes Underground to promote rescue journeys
Battersea is launching a London Underground digital out-of-home takeover across three major London Elizabeth line stations – Bond Street, Tottenham…