Jingle hell: 17m Brits left cold by this year’s festive ads
Christmas may be painted as the season of joy, but for many Brits the festive magic has evaporated, with nearly…
data-driven marketing
GOSH Charity ‘Because Every Moment Matters’: Emosh
With just 34 sleeps until Christmas, this week we’re back on the festive trail; well, to be fair, there is…
Youth revolt: ‘We’re no longer slaves to the algorithm’
Marketers’ relentless pursuit of digital optimisation is sparking a cultural revolt, as younger consumers – particularly Gen Z – increasingly…
Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…
Oliver promotes Eloise Smith to ECD for all UK clients
In-house specialist Oliver UK has promoted creative chief Eloise Smith to the expanded role of executive creative director, across the agency’s…
Influencer agency joins the Loveholidays growth journey
UK-based online travel agent Loveholidays is continuing to shake up its advertising and marketing strategy with the appointment of SocialChain’s…
Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
N Brown hires former Lego chief for new combined role
N Brown Group has overhauled its senior leadership structure by creating the role of trading and marketing director, appointing former…
Bensons for Beds cosies up with Wavemaker for media
British bedroom furniture retailer Bensons for Beds, which claims to be the UK’s largest retailer specialising in beds, mattresses and…
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…