OMD promotes insider after $2.5bn Omni new biz blitz
Omnicom Media Group agency OMD has promoted Ellen Griffin to the new role of president and global chief operating officer…
data-driven marketing
Jamie Leibowitz nets global role at Havas POP network
Havas’ AI-powered content-at-scale network, Prose on Pixels has drafted in Tag’s global chief operating officer Jamie Leibowitz to drive the…
Sainsbury’s CMO and data chief Given to boss tech, too
Sainsbury’s has initiated yet another reshuffle of its executive team, with data and marketing chief Mark Given handed board accountability…
Out in the cold: Bosses keep marketers out of the loop
Three quarters of UK marketers say that key decisions are made by senior leadership without ever consulting those closest to…
Somersby’s social squirrels expose the bullshit of life
Carlsberg-owned Somersby Cider is aiming to expose moments of adult bullshit and calling out the absurdity of modern adult life…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Marketing ‘miserables’ urged to take an apprenticeship
Many marketers are desperate for a fresh start – but fears about being too old, reduced income, old-school thinking and…
Vogue Williams to educate nation on the joys of collagen
Nestlé Health Science brand Vital Proteins is aiming to educate consumers on the powerful benefits of collagen, embracing an everyday,…
Salocin Group gets in bed with no-code AI native Creatio
Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has signed a major partnership deal…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…