Capt takes a back seat as Birds Eye makes food the hero
Frozen food brand Birds Eye is launching a new masterbrand campaign as part of a broader pan-European multi-channel strategy from…
data-driven marketing
Travellers abandon wanderlust for holiday home truths
With the summer holidays now in full swing, it might be too late for this season but travel marketers are…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Ingenuity eyes friends in the North with new senior hire
The Ingenuity Group has beefed up its Northern expansion plans with the appointment of Grace Easter into the new role…
Arla picks Havas London to spread the word on Anchor
Arla Foods, which claims to be the UK’s largest dairy cooperative, has appointed a new agency to handle its Anchor…
Govia Thameslink fires up double push for leisure travel
Govia Thameslink Railway is aiming to encourage leisure travel across its network with a new integrated campaign under the Every…
‘Adventurers’ mix it up for Fruit Shoot squash launch
Robinsons Fruit Shoot, the ready-to-drink juice that was launched by former-Britvic-CMO-turned-City-of-London-grandee Andrew Marsden over 25 years ago, is launching a…
Stressed marketers facing conflict at work and at home
Senior marketing professionals are not a happy bunch, with widespread high levels of stress and poor work-life balance leading to…
Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
Omnicom IPG deal inches closer as CMA clears ‘merger’
The merger/acquisition between Omnicom and IPG has cleared yet another hurdle after the UK’s Competition & Markets Authority cleared the…