New chief to drive AI roadmap for motorway services
Britain’s motorway drivers could soon be benefitting from the rise of AI and other digital technologies to improve customer service,…
data-driven marketing
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…
Ann Summers picks agency to beat off ‘vanilla’ branding
Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of…
Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…
Lucky Generals hires Crawford to put design at top table
Lucky Generals is aiming to treat design as a creative force in its own right, making it integral to all…
New tool ranks brand visibility across top AI platforms
Brand owners are being offered the chance to understand and optimise their presence across the world’s leading AI large language…
The Pools revisits the glory years to sign up new punters
Brits of a certain age will never forget the Saturday 5pm ritual of checking the football results in the hope…
Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…
Frylight appoints agency to cook up new social strategy
Frylight, the Oils at Saputo UK-owned spray brand beloved of the health conscious as well as those who are seeking…