How to encourage shoppers to purchase your brand
Traditional economic theory assumes people make rational choices, but behavioural economics shows emotions and biases play a much stronger role….
data-driven marketing
Jaywing bounces back with major slice of PizzaExpress
PizzaExpress has handed Jaywing UK its CRM and performance media account, in the first major new business win for the…
Elvis chief Whitehouse exits in Next 15 agency shake-up
Next 15 has embarked on a radical rationalisation of its agency brands, slashing its portfolio from 22 to 12 by…
FT hires NCA to bring back the glory years of advertising
The Financial Times is aiming to recapture the essence of its advertising heyday of the 1980s and 1990s, but for…
Crown appoints Dinosaur to hunt down younger market
Crown Paints is aiming to build “cultural relevance” with the under 40s market, following the appointment of independent agency Dinosaur…
WaterAid taps DRTV as fight for clean water continues
WaterAid has launched a major multi-channel campaign, aiming to drive regular giving, raise awareness of its work, and create meaningful…
Iceland brings in Epsilon to expand retail media network
Iceland Foods is aiming to making it easier for more brands to engage with its 9 million annual shoppers by…
Advertising Association to mark centenary at Lead 2026
More than 450 senior leaders from across the political, media and advertising landscape have signed up for the next ad…
Forrester: Agencies must slash staff and diversify or die
Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with…
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…