Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
data-driven marketing
Marketers ‘willing to reject pay rise if it hits wellbeing’
Marketing professionals are placing so much emphasis on wellbeing, purpose, and culture, that most claim they would even turn down…
John Lewis recruits first digital and omnichannel chief
John Lewis is bolstering its digital transformation and omnichannel strategy with the appointment of its first chief digital and omnichannel…
TMW channels local lingo for London HIV charity debut
London HIV Prevention Programme is ramping up its “Do It London” awareness campaign with a new creative platform aimed at…
‘Racist’ Sanex ad exposes adland’s failure to grasp DEI
Colgate-Palmolive has found itself in hot water with the ad watchdog over a “seriously offensive” TV ad for Sanex shower…
Show must go on: Local and live events survive squeeze
The financial squeeze may be continuing to hit consumers hard but it seems that local and live entertainment are set…
Bot rot sets in as Brits crave human CX over robot hell
The rise of artificial intelligence is having a major impact on customer experiences across the UK, with Brits increasingly ditching…
High five: New Wonderhood recruits boost creative team
Wonderhood Studios, the agency which recently set up a customer experience division head by former Rapp chief Caroline Parkes, has…
Let’s get physical: Brits reject mobile for printed offers
Digital-first retailers must wake up and smell the coffee with new proof that UK shoppers are rejecting mobile vouchers to…
Rightmove taps into cultural references for new ad blitz
UK property platform Rightmove is aiming to tap into the diverse needs of home-movers, from growing families seeking more space…