Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
data-driven marketing
‘Oooft’: Leith brings Tennent’s back north of the border
The Leith Agency – now known simply as Leith – has fought off all-comers to land the Tennent’s Lager advertising…
Boss up: CEOs fear age-old issue in new-style boardroom
AI, transformation demands and sustainability targets are driving the growth of a host of new roles in the boardroom, but…
John Lewis chief quits and plans ‘exciting things ahead’
John Lewis Partnership’s director of marketing channels, who joined the retail group in 2023 from N Brown to spearhead a…
ICO plans triage system to tackle complaints emergency
The Information Commissioner’s Office is proposing major changes to its seemingly out-of-control complaints-handling procedure by introducing a “triage” system, that…
Brits crave personalisation but believe AI is too creepy
Brand owners appear to be stuck between a rock and a hard place, with the vast majority of UK shoppers…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
Fuse lights up strategy offering with three-strong team
Global sport and entertainment marketing agency Fuse has expanded its strategy team, marking the next milestone in the agency’s continued…
Cotswolds agency brushes off ‘big boys’ for Wella revival
Wella UK&I is launching its first major social campaign for Clairol UK, designed to reignite cultural relevance for its “grey brand”…
DFS goes back to Jungle to drive social-first strategy
DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch. Jungle, which…