The Female Lead opens data-driven marketing agency
The Female Lead, the organisation set up by Edwina Dunn in 2015 to increase the visibility of women’s success stories…
data-driven marketing
M&C Saatchi hires Dentsu’s ‘joie de vivre’ Lisa Carrana
M&C Saatchi Group UK has poached Dentsu Creative’s UK head of design to the newly created position of executive head…
‘Act Like a Friend’ for hate crime victims, TfL blitz urges
Transport for London is launching a major campaign that aims to empower passengers to safely intervene when they witness hate…
Pukka! Jamie Oliver beams in new Sensodyne campaign
Sensodyne has jumped into bed with Jamie Oliver to promote the brand’s ability to tackle sensitive teeth, with the celebrity…
Mo Farah goes extra mile in first M&C Screwfix activity
Screwfix is celebrating the unstoppable drive of Britain’s tradespeople with a new multichannel campaign fronted by Sir Mo Farah, which…
Marketers warned over ‘AI slop’ as GenAI content soars
Marketers are risking a major consumer backlash by ploughing more and more of their budgets into generative AI-powered creator content…
Cadbury turns up the volume for ‘All Heroes, No Zeros’
Cadbury is tapping into cultural “icons” from Queen to Santa’s reindeers and Robin Hood to Arsenal Women Football Club in…
Subscriptions are easy; getting them right takes effort
Subscription-based models have long since moved beyond digital entertainment. Once synonymous with streaming services, they now extend into household goods,…
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…
Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…