Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
data-driven marketing
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Saatchi claims Aviva bonus in major advertising rethink
UK insurance giant Aviva is planning a major overhaul of its advertising and marketing activity with a changing of the…
Bosses facing mass exodus as January blues bite hard
British bosses are bracing themselves for a serious bout of January blues among the workforce, with as many as a…
Alpen’s ‘Ralph’ success sees Mother munch on Weetabix
Weetabix Food Company has given Mother a new year boost by handing the agency the advertising account for its main…
Get your kicks in 2026… with testing-led direct mail
Data-driven marketing has never had more capability than it does right now. We can target almost anyone, almost instantly, across…
Decision Marketing at 15: Cream always rises to the top
With adland seemingly going into mass mourning due to Omnicom “retiring” established advertising agency brands DDB, FCB and Mullen Lowe,…
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…
Decision Marketing at 15: Who’s the boss of the DMAs?
Few would doubt that the DMA Awards, which in various guises can trace their roots back nearly 50 years, are…
Decision Marketing at 15: In tribute to industry legends
Like every sector, the data-driven marketing industry has its leaders and its followers, and, over the years, the business has…