IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
data-driven marketing
Vodafone ‘Nation’s Network’ blitz battered by watchdog
Vodafone could be forced to pull the plug on its tagline “The Nation’s Network” – or at the very least…
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Experian turns ‘Grimm’ fairy stories into happy endings
Experian is opening the new year with a new marketing strategy which takes a leaf out of the Brothers Grimm…
New mentoring scheme ‘The Dodds Legacy’ launches
Omnicom agencies Rapp and Ogilvy have joined forces with The Marketing Skills Trust to launch a new mentoring programme in…
Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Saatchi claims Aviva bonus in major advertising rethink
UK insurance giant Aviva is planning a major overhaul of its advertising and marketing activity with a changing of the…
Bosses facing mass exodus as January blues bite hard
British bosses are bracing themselves for a serious bout of January blues among the workforce, with as many as a…
Alpen’s ‘Ralph’ success sees Mother munch on Weetabix
Weetabix Food Company has given Mother a new year boost by handing the agency the advertising account for its main…