WPP chief Cindy Rose faces double exit on day one
To lose one senior executive might be regarded as a misfortune; to lose two in a week looks more like…
data-driven marketing
Never mind ‘Christmas Creep’, here’s the ‘Magnificent 7’
With summer officially over, marketers need to stop bemoaning the onset of “Christmas Creep” and wake up to the fact…
Joyriding jumbo steals the show for Virgin Media O2
Virgin Media O2 is continuing to tap into the animal kingdom for the fourth chapter of its “To Better and…
Waitrose cooks up loyalty boost and Better Chicken blitz
John Lewis Partnership grocery chain Waitrose is continuing to beef up its loyalty club ahead of a major relaunch later…
Quilter jumps into bed with Joint for new growth drive
Financial services giant Quilter, which has nearly £120bn in assets under management and administration, has appointed independent agency Joint as…
Co-op expands ‘Owned By You. Right By You’ with VCCP
Co-op is rolling out the “Owned By You. Right By You” brand platform across the group after expanding its relationship…
YourVolkswagen: Taking us right back to good old Snowy
Car advertising certainly has its critics – and here at Decision Marketing we despair of most of the activity –…
WCRF charity sends ‘Healthy You’ mailer to dead woman
World Cancer Research Fund has been accused of not only failing to adhere to the most basic data governance but…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…
Samsung Gulf hires new UK CRM agency with Flourish
Samsung Gulf Electronics has appointed a UK agency as part of plans to build a more sophisticated, value-rich and relevant…