ITV jumps into bed with AMI to open up TV ad market
The Alliance of Media Independents, the initiative launched by the larger Alliance of Independent Agencies to represent and support media…
data-driven marketing
Loveholidays jumps aboard Ark for European expansion
Loveholidays, the UK-based online travel agent that offers flexible, package holidays allowing customers to build their own custom breaks, is…
We are not amused: ASA pours booze ads down the drain
The bosses at Strongbow and Jägermeister will no doubt be drowning their sorrows this week after both brands have been…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Brits plan to spend more on themselves this Christmas
It seems like the spirit of old Ebenezer Scrooge is still alive and kicking in 21st century Britain, with almost…
Publishers call for consent rethink to bolster online ads
The Government must relax the laws around data sharing for advertising purposes to allow the publishing industry to pursue greater…
Medialab to take on £3.4bn IG Group big media briefs
IG Group, the UK-based financial services firm offering online trading and investment products with a market capitalisation of £3.4bn, has…
Incubeta swoops for US AI consultancy RocketSource
Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its…
Gordon Ramsey faces chefing hell in Burger King TV ad
Gordon Ramsey’s reputation for culinary excellence gets deep-fried in a new Burger King UK ad, designed to show that the…
PHD scoops £90m win as Entain switches betting brief
Entain, the company that owns and operates five UK betting and gaming brands – including Ladbrokes and Coral – has…