Channel 4 targets TV newbies with AI advertising tool
Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign…
data-driven marketing
Bountiful Cow jumps aboard Stagecoach media business
Stagecoach, one of the UK’s largest bus and coach operators, has appointed Bountiful Cow as its new strategic media planning…
Four senior hires bolster Havas London creative team
Havas London has hired two new senior creative teams who will, in the words of chairman and UK group chief…
Three agencies to battle it out for Royal Mail account
Royal Mail has drawn up a three-strong shortlist for its creative account, with Iris, TMW, and Dentsu Creative set to…
MSQ combines three agencies for global DX business
MSQ, the tech, data and creative agency group, is combining three of its agencies – 26 DX, MMT and UDG…
‘Unmanageable explosion of AI data’ sparks privacy fears
Marketers might be feasting on AI tools like kids running wild in a sweetshop but most of their tech counterparts…
PETA exposes festive carnage in ‘Happy Christmassacre’
Anyone who is starting to feel “Christmassy” must wake up to the carnage behind the festive cheer, according to a…
Big briefs push Krow to open up social media division
Krow Group, the Mission Group agency, is continuing to expand its offering with the launch of a standalone social offering…
Global ‘Street Hubs’ target advertisers and consumers
Media and entertainment group Global has started a nationwide rollout of new digital Street Hub units designed as a way…
‘Untouchable’ overseas call scammers facing wipe-out
Rogue telemarketers hiding behind fake numbers will be unmasked under a new partnership with Britain’s biggest phone companies designed to…