Ikea appoints global chief data and analytics officer
Ikea is beefing up its data strategy with the appointment of new global chief data and analytics officer in move…
data-driven marketing
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…
Ann Summers picks shop to whip up social media frenzy
Ann Summers has appointed the agency Our Own Brand to handle its global social media account, as the fight to…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Bliss delivers early cheer for Premature Christmas blitz
National neonatal charity Bliss is aiming to shine a light on premature births by launching a Premature Christmas campaign –…
Brands can solve ‘hard knock life’ for Gen Z music fans
Brand owners have a major opportunity to woo young people by supporting the future of live music experiences, amid claims…
Markey joins Cancer Research in ‘deeply personal’ role
Pete Markey, arguably the most high profile marketing chief in the UK and Europe, is set to join Cancer Research…
Ad industry plans key export missions to US and Saudi
The Advertising Association’s UK Advertising Exports Group (UKAEG) will lead two high-profile trade missions this autumn, to the US and…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…