Data-driven TV ads to turn up the volume as linear falls
TV advertising is shifting from one of the simplest channels to possibly the most complex, with the decline of linear…
data-driven marketing
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
What’s Your Flava? Craig David signs up for Just Eat blitz
Just Eat UK&I has launched the latest iteration of its “Did Somebody Say” campaign, featuring Southampton’s finest R&B and garage…
John Lewis epic flags up 100 years (ish) of price pledge
John Lewis is marking 100 years since its “Never Knowingly Undersold” promise was introduced in a new campaign, Tableau, designed…
Software Bureau ‘secures future’ to be employee owned
The Software Bureau, the data company founded in 1998 by Philip Morgan and Paul Callow, has officially transferred to an…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
Mulberry bags new chief as brand plans major reload
Mulberry England, the luxury leather accessories brand beloved of the huntin’, shooting’ and fishin’ London set, has hired a new…
Cartier unleashes the Panther in global WPP Media blitz
Cartier has launched a new data-driven marketing and advertising campaign fronted by its Panther symbol – first introduced in 1914…