Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
data-driven marketing
SocialChain drafts in THG man to help lead creative dept
SocialChain, the Brave Bison-owned global digital agency which has recently bagged big briefs from Primark and Royal Mail, has appointed…
Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…
Privacy-friendly tools set to resuscitate programmatic
Programmatic advertising is set to shake off major issues around transparency, targeting and measurement which have plagued the discipline in…
Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Inconsistent bosses ‘putting entire businesses at risk’
Marketing and agency chiefs who say one thing but do another are not just letting their teams down, they are…
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…
Guide Dogs picks agency for ‘Forward, Together’ brief
Guide Dogs, the world’s largest assistance dog charity that can trace its roots back to the nearly 100 years, is…
TikTok back in the dock over data transfers to China
TikTok’s week has gone from bad to worse after the Irish Data Protection Commission has confirmed it is launching a…
Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…