Pets at Home picks Ogilvy One to drive loyalty strategy
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…
data-driven marketing
Publicis.Poke is reborn as commerce agency LeShop
Publicis Groupe UK is launching a new creative agency out of the ashes of Publicis.Poke specialising in building brands in…
Fresh encryption warning as Meta fines now top €2bn
The Irish Data Protection Commission has sent out a warning to all online firms over how they store passwords after…
Upbeat UK bosses dismiss marketers’ fears over GenAI
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…
Gambling ads ‘out of control’ in Premier League football
The Government is being urged to crack down on a new “explosion” of gambling marketing during top flight football games,…
Lovehoney gets in bed with Just Eat for rapid fulfilment
Anyone feeling the urgent need for a touch of self-love while they are chomping on their takeaway can now ensure…
Marriott unveils major EMEA blitz for hotel portfolio
Marriott International has launched its biggest EMEA campaign to date with its first bespoke campaign to showcase Marriott Bonvoy’s 30+…
Oliver brings in former Rapp chief Ed Lee for client role
In-housing specialist Oliver has strengthened its senior team with the appointment of a new executive client partnership director who has…
Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…