Krow promotes creative chiefs to joint group ECD roles
Krow Group is embracing the power of three by appoining a trio of group executive creative directors as part of…
data-driven marketing
TMW axes Unlimited as it unveils Freely launch activity
Freely, the new free TV service by the BBC, ITV, Channel 4, and Channel 5, has launched its first integrated…
Chris Ward returns to River Group to drive expansion
Former agency chief Chris Ward has returned to The River Group, six years after stepping down to concentrate on his…
Why marketers must wake up to Popeye and spinach
Many of you may fondly recall the legendary sailor Popeye, whose rippling muscles seemed to swell with strength whenever he…
Social media new wave fails to knock email off top spot
Brands might be ploughing ever more budget into social media advertising but email marketing continues to be the most effective…
Lancôme hires agency to drive luxury online shopping
L’Oréal Groupe-owned luxury beauty brand Lancôme is set to undergo a major overhaul of its digital experience strategy with the…
Blade Master aims to cut it for Wilkinson Sword blitz
Wilkinson Sword has ditched the classic “best a man can get” for a new pan-European campaign which aims to position…
Cadbury dives into archives to help dementia sufferers
Cadbury and Alzheimer’s Research UK have joined forces to distribute thousands of “Memory Bar Boxes” featuring iconic Dairy Milk packaging…
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…
Caples honours Hegarty as UK agencies scoop 11 gongs
British agencies picked three golds at this year’s John Caples which also saw BBH co-founder Sir John Hegarty handed The…