You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
data-driven marketing
OMG signs deal with top marketing science institute
Omnicom Media Group is aiming to steal a march on its rivals when it comes to audience insight, innovation and…
Asda targets online shopping boost with Iceland chief
Asda is aiming to further grow its online shopping business by poaching Iceland’s group chief customer, marketing and digital officer…
CACI ‘lifer’ Greg Bradford to step down after 40 years
CACI president and chief executive Greg Bradford is retiring from the business after 40 years at the helm of the…
OOH ‘drives uplift in both instore and ecommerce sales’
Retail and FMCG brands are being urged to wake up to how out of home advertising can drive sales across…
Crisis deepens as UK falls to 45th globally for tech skills
The new Labour Government’s plan to ensure Britain is developing home-grown skills to meet the needs of business and the…
Fools rush in: AI superstars are not created overnight
Yesterday I was asked by a mate whether I thought they needed a chief AI officer. The reason he was…
Rapp promotes top duo to CMO roles in the UK and US
Rapp has made a double promotion on both sides of the Atlantic as part of what the Omnicom agency has…
Havas Play nets expansion drive for sportswear start-up
Sportswear challenger brand Montirex has appointed Havas Play UK to oversee and develop its strategic creator and brand partnerships as…
Ex-MRM and TMW chief Chris Pearce joins digital shop
Greenpark, a global, performance-driven content and brand publishing agency with virtually no media profile, is aiming to drive further growth…