Faster faster: Marketers trapped on AI content treadmill
The rise of artificial intelligence has left many content marketers feeling like they are trapped on a fast-moving treadmill that…
data-driven marketing
Havas picks Bland to build digital centre of excellence
Havas Media Network UK is beefing up its digital credentials by creating a new role of chief digital officer with…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
Tangent launches dedicated AI unit with ex-WPP chief
Digital consultancy Tangent is aiming is turning AI hype into business reality by investing £5m in a specialist AI division…
DMA boosts fight to finally clear up ‘legitimate interests’
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…
Ocean opens DOOH network at Battersea Power Station
Brands gunning for well-heeled consumers are being targeted with the expansion of Ocean Outdoor’s premium full motion digital out of…
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
Job hunting marketers warned: ‘Don’t forget the basics’
ChatGPT might be dominating the headlines but marketers looking to get a new job will need far more rounded and…
Petition against DWP spying in Data Bill nears 200,000
Nearly 200,000 people have signed a petition calling on the Government to ditch its plans to spy on bank accounts…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…