Tesco top marketer Botton exits after 8 months in role
Tesco’s group customer director Emma Botton has stepped down from her role, just eight months after effectively taking over from…
data-driven marketing
Why Reader’s Digest collapse is a lesson for every brand
As someone who once walked the halls of Reader’s Digest, I’m not just saddened by its downfall—I’m downright angry at…
If your website refresh is rubbish, check your processes
For most organisations, your website is a critical user touchpoint. As a result, it will get a lot of attention….
Social now top ad channel as brands ignore privacy fears
Social media giants have shrugged off major concerns over their privacy policies – typified by huge fines for Facebook, WhatsApp,…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Medialab trio to beef up data and effectiveness team
Independent media agency Medialab has made a raft of senior hires to bolster its data and marketing effectiveness team, further…
Fuse opens São Paulo office to tap into Brazilian market
Omnicom Media Group’s sport and entertainment agency, Fuse, is opening a new office in São Paulo, Brazil, designed to further…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
Industry in peril as Schrems declares war on ChatGPT
The man who has almost single-handedly been responsible for bringing US tech giants to heel over their privacy practices has…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…