M&C bolsters integrated offer with top creative recruit
M&C Saatchi is boosting its integrated offering and strengthened its creative department following a period of growth and a series…
data-driven marketing
ICO vows to root out rogues as it issues £340,000 fines
The Information Commissioner’s Office might be licking its wounds after a week to forget at the Upper Tribunal but its…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
ICO left with egg on its face as Experian sees off appeal
The Information Commissioner’s Office has suffered yet another ignominious defeat in its attempt to force Experian to overhaul its offline…
MSQ hands advisory role to global ‘guru’ Prof Matyka
Data and tech driven agency group MSQ has appointed global tech leader Professor Dr Dominik Matyka as a non-executive director…
CTI Digital brings in top duo to boost leadership team
CTI Digital has bolstered its senior team with two key hires as the business gears up for growth following a…
Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…