Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
data-driven marketing
Cookies are toast; act now to get ahead of the game
Google’s recent delay on the deprecation of third-party cookies in Chrome may elicit a sigh of relief from some marketers,…
Melanoma Fund highlights the risks of summer sports
The sun might be out at last but Brits are being urged to beware the dangers of neglecting sun protection…
It’s a cracker: Smiles all round as jokes make ads shine
The return of humour in advertising is paying huge dividends in terms of effectiveness – and awards – with a…
Apple the first to be found guilty of under EU digital law
Apple has secured the dubious honour of becoming the first company to be found in breach of the EU’s new…
Brits embrace AI at work as job apocalypse fears recede
It is not only marketers who are embracing the rise of artificial intelligence, with UK workers in general appearing to…
Most marketers still fearful of the post-cookie world
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…
Labour to force tech giants to cough up for online scams
The Labour Party has vowed to force tech giants to contribute to the costs of fighting online fraud amid plans…
VCCP lands Motability media and creative accounts
Motability Operations, the company responsible for the delivery of the Motability Scheme which enables those with disabilities to use their…
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…