Virgin Media O2 raids Tesco Mobile for new ad chief
Virgin Media O2 has found a successor for brand and advertising director Simon Groves, who is leaving after nearly 25…
data-driven marketing
Asda Rewards blitz to give ‘millions’ to primary schools
Asda making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda…
Deliveroo runs first TV spot for expanded loyalty club
Deliveroo is bigging up its loyalty programme, Deliveroo Plus, in the first campaign for its new global brand platform “Now…
Firms tout basic rights as perks as hiring crisis deepens
The UK’s recruitment crisis is being fuelled in part by the fact that almost half of companies are promoting statutory…
Carers UK turns back clock to support unpaid carers
Carers UK has unveiled a major new campaign across multiple channels in an attempt to change the way unpaid carers…
Jingle bells: Retailers set for bumper ‘golden quarter’
Retail marketers are set for the biggest “golden quarter” since 2021, with consumers planning to shop earlier this year amid…
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
Consumers ‘more jittery’ about finances since election
Brands from every sector are being warned that personal finance has become top-of-mind for many consumers since the general election,…
Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…