Creative chiefs in the dark over the rise of ‘AI washing’
“AI washing” might be becoming increasingly prominent, but the vast majority of creatives (80%) have never even heard of it,…
data-driven marketing
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Tesco woos 3 million with ‘personalised’ Clubcard push
Tesco is launching a “highly personalised” Clubcard campaign which will target millions of customers, driven by a new partnership with…
Unlimited and Pablo land Govt business and trade brief
The Department for Business & Trade has appointed Unlimited and Pablo to be its creative agency partner for its UK…
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…
Take up of digital wallets rises as charity donors return
Any charity chiefs still in any doubt about whether to adopt digital payments need look no further than the latest…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
‘Toxic’ TikTok Lite suspended to pre-empt ban by EU
TikTok has suspended its TikTok Lite service, which offers rewards for watching videos, after the European Commission threatened to block…