Labour and Tories ramp up mailshots as election looms
Claims that the July 4 general election will be won or lost on Instagram and Facebook appear simplistic at best,…
data-driven marketing
Middle class ‘in crisis’ as parties gear up for final push
Nearly half a century after Saatchi & Saatchi devised the poster proclaiming “Labour Isn’t Working” in the run-up to the 1979…
Medialab hires PHD chief as client managing director
Independent media agency Medialab has recruited a new client managing director as part of its ongoing expansion drive, accelerated by…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
Unison exposes the ‘cons’ in outdoor election campaign
Unison, the UK’s largest trade union, has launched a digital out-of-home campaign, “No Pros. Just Cons”, which aims to mobilise its…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Sagacity data geeks predict result of general election
As a very data rich organisation, with data on every household, here at Sagacity it is always tempting at election…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
British Gas books in CTI Digital for AI chatbot project
British Gas has run a major project for its live chat widget, Cosmo, as part of a plan to guide…
Immediate Media offers brands cookieless advertising
Immediate Media, the publishing group behind titles including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has…