Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…
data-driven marketing
Marketers see AI creative benefits but want new laws
Marketing creatives no longer view AI tools as a way to replace human creativity but to enhance it with four-fifths…
Parents ‘feel pressure to put work ahead of their family’
More than four in five (83%) working parents in the creative industries feel pressure to prioritise work over parenting duties,…
Retail marketers eye growth of online ‘surge pricing’
So-called “surge pricing” – when online firms hike their prices as demand grows – is likely to expand beyond airlines,…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
Why EU Digital Markets Act is not all doom and gloom
The Digital Markets Act (DMA) represents the European Union’s response to the dominance of big tech companies such as Google,…
Code for Girls reaches key target in training tech women
Code First Girls, one of the UK’s largest providers of free coding education for women, has revealed it has reached…
Marketers look to AI tools to boost experimentation
UK marketers are increasingly implementing artificial intelligence to level up their approach to A/B testing and experimentation, with two-thirds adopting…
Deliveroo delivers VIP scheme to bring in top spenders
Deliveroo is aiming to attract customers with deep pockets by launching an invitation-only VIP subscription scheme that offers exclusive access…