Brussels threatens ‘toxic’ TikTok Lite with EU-wide ban
TikTok is facing the dubious honour of being the first tech company to have a service banned across the European…
data-driven marketing
DWP snooping powers ‘are cruel, dangerous and illegal’
The Government’s controversial plan to allow the Department for Work & Pensions to access benefits claimants’ bank accounts – included…
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
‘Blinkered’ marketers failing on campaign measurement
The demise of cookies might have been a long time coming, but marketers are risking far more than targeting by…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…
Brussels blows ‘consent or pay’ models out of the water
The European Data Protection Board has issued a damning opinion on the “consent or pay” models deployed by large online…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Imagination backs shop ‘made for people who hate ads’
Experience design company Imagination is backing a new content production studio, which aims to offer solutions for brands seeking impactful…